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Saturday: Cherry Beach plastic pollution cleanup

Great Canadian Shoreline Cleanup celebrates Coastal Cleanup Day with hundreds of volunteers at events across the country

/EIN News/ -- Toronto, Sept. 14, 2018 (GLOBE NEWSWIRE) -- Energetic volunteers are tackling plastic pollution as the Great Canadian Shoreline Cleanup celebrates its 25th season on International Coastal Cleanup Day, Saturday, Sept. 15, with events across the country, including at Cherry Beach Park in Toronto.  


The Shoreline Cleanup program, a partnership of Ocean Wise® and World Wildlife Fund Canada, is Canada’s largest volunteer-powered conservation program. Over the last quarter century, Shoreline Cleanup participants have cleaned almost 34,000 kilometres of shoreline and picked up more than 1.2 million kilograms of litter, preventing it from entering the water where it can harm wildlife and break up into microplastics and enter the food stream.  

Media are invited to attend  

When: Saturday, Sept. 15 

  • 9:30 a.m.: Registration opens 
  • 10 a.m.: Cleanup begins 
  • 11:30 a.m.: Closing remarks, results reporting and prizes  


Where: Cherry Beach – Clarke Beach Park 

  • At the foot of Cherry Street, near the main washrooms, look for the tents.  
  • TTC directions: 121D Fort-York Esplanade Bus right to Cherry Beach parking area. 



  • Susan Debreceni, outreach specialist, Great Canadian Shoreline Cleanup 
  • TVO’s The Water Brothers (Alex and Tyler Mifflin) 
  • Julie Dabrusin, MP, Toronto-Danforth 
  • Ron Soreanu, vice-president, public affairs and communications, Coca-Cola Ltd. 
  • Alain Brandon, director of government relations and corporate social responsibility at Loblaw Companies Limited.  


Other events are planned for Halifax, Ottawa and Vancouver. 

Shoreline Cleanup is grateful for the support of its sponsors, including Loblaw Companies Limited and Coca-Cola Ltd. as the presenting sponsors and OLG as a provincial sponsor. 

About the Great Canadian Shoreline Cleanup 

The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited and Coca Cola, is one of the largest direct-action conservation programs in Canada. A conservation initiative of Ocean Wise and WWF-Canada, the Shoreline Cleanup aims to promote understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through cleanups.﷟  

About WWF-Canada 

WWF-Canada creates solutions to the environmental challenges that matter most for Canadians. We work in places that are unique and ecologically important, so that nature, wildlife and people thrive together. Because we are all wildlife. 

Emily Vandermeer

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