Checkoff-Funded Storytelling Builds Consumer Trust by Closing the Gap Between Producers and Outdoor Enthusiasts
By Becky Potmesil Today, fewer than 1.5 percent of U.S. residents make their living by farming or ranching. This is a far cry from when my husband’s ancestors first homesteaded Potmesil Ranch in the Nebraska Sandhills and my grands and great-grands farmed …