Published on
12:15 GMT
Singaporeans don't cancel brands - they silently leave them, Ogilvy's inaugural 2026 APAC Believability Index reveals
92% of Singapore consumers silently disengage when brand believability is lost Only 5.9%% would post about a negative brand experience on social media Singapore emerges as a high-trust but low-tolerance market where institutional credibility and …
Source:
The Slovenia Times
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Public Broadcaster
